The official Louisiana Travel and Tourism website was re-designed with a mobile-first approach to better engage mobile audiences. The UI design is clean and simple utilizing black as the main color to match the new brand of the organization.
The website has earned the Mercury US Travel ESTO Award for best website in the travel category and also a WebAwards for Outstanding Website.
The Louisiana Travel responsive website offers visitors easy-to-access content to plan a vacation on any device.
The mobile-first focus of the re-design delivers a great experience on mobile devices. Navigation is very simple to easily access all landing pages.
Short inspirational videos are displayed in the home page. Different videos highlighting culinary or outdoor themes are served depending on demographics and location of visitors.
This landing page is organized for ease of navigation. It’s easy to explore any area in the state and get relevant content, itineraries and a comprehensive list of activities, restaurants and accommodations.
Festivals and music are intertwined in Louisiana. The new design makes it easy to search for events happening at any time during the year.
Visit the site at LouisianaTravel.com
